ISBN-13: 9781349543069 / Angielski / Miękka / 2007 / 274 str.
ISBN-13: 9781349543069 / Angielski / Miękka / 2007 / 274 str.
Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.