Multinationals and Europe 1992 : Strategies for the Future

ISBN-13: 9780415639606 / Angielski / Twarda / 2012 / 272 str.

Beat Burgenmeier; Jean-Louis Mucchielli

Opis

Extending its focus beyond 1992, this book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992.

Spis treści

List of Figures, tables. Introduction: The Meaning of 1992. B Bürgenmeier and J L Mucchielli. Part 1: Corporate Strategies and Economic Integration. 1. The Challenge of the Single Market S Young, M McDermott and S Dunlop. 2. Competitive Strategies for Non-European Firms A M Rugman and A Verbeke. 3. Strategic Advantages for European Firms J L Mucchielli. 4. Strategic Trade Policy and 1992 L Waverman. Part 2: Multinational Activity Within Europe 5. Intra-European Direct Investment W Molle and R Morsink. 6. Swiss Foreign Direct Investment B Bürgenmeier. Part 3: Japanese Multinationals and European Integration 7. New Conditions for Competition Between Japanese and European Firms P Saucier 8. Japanese Multinationals and 1992 T Ozawa. 9. Japanese Direct Investment in Europe J H Dunning and J A Cantwell. Part 4. National Policy and Multinational Strategies 10. Firm and Government Strategies A E Safarian. 11. The Impact of Multinationals on National Economic Policy M Panić. References. Index.

O autorze

B. Bürgenmeier, J. L. Mucchielli