Multinational corporations' drivers at the Bottom of the Pyramid

ISBN-13: 9786138433620 / Angielski / Miękka / 2018 / 60 str.

Léo Barré

Opis

What is the concept of Bottom of Pyramid (BoP) and how is it relevant with multinational companies (MNCs) strategies and business models ? You will discover in this book some of the theoretical foundations as well as success and failure stories pertaining to different BoP strategies, and will discover how MNCs have been able to empower this target market composed of populations needing access and affordability of their product with strong budget constraints.

O autorze

Barré, Léo
Serial entrepreneur, country manager d'une société française aux Philippines, j'ai fait ma thèse sur les motivations des multinationales pour vendre sur le marché dit BoP (Bottom of the Pyramid).