Multimodality, Meaning, and Institutions

ISBN-13: 9781787433328 / Angielski / Twarda / 2017 / 256 str.

Markus A. Höllerer (WU Vienna University of Economics and Bu; France) Thibault Daudigeos (Grenoble Ecole de Management;Dennis Jancsary (WU Vienna University of Economics and Busin

Opis

This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.