Multimodality, Meaning, and Institutions

ISBN-13: 9781787433304 / Angielski / Twarda / 2017 / 272 str.

Markus A. Höllerer (WU Vienna University of Economics and Bu; France) Thibault Daudigeos (Grenoble Ecole de Management;Dennis Jancsary (WU Vienna University of Economics and Busin

Opis

This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.