Multimodality: A Social Semiotic Approach to Contemporary Communication

ISBN-13: 9780415320610 / Angielski / Miękka / 2009 / 236 str.

Gunther Kress

Opis

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Recenzje

'The theory of social semiotics presented in this book can bring real benefits in understanding apt forms of communication and it opens the route to a clearer view of evaluation in different modes.' - Discourse Studies

Spis treści

1. Multimodality:A New Approach to Questions of Meaning 2.Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6.Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead

O autorze

Gunther Kress