Multimodality: A Social Semiotic Approach to Contemporary Communication

ISBN-13: 9780415320603 / Angielski / Twarda / 2010 / 236 str.

Gunther Kress

Opis

Multimodality is a new and rapidly developing sub-field of communication studies which looks beyond language to the multiple modes of communicating or making meaning – from images to sound and music.

Gunther Kress, a pioneer in the field of multimodality and co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

This exploration of this exciting new area in communication will be of interest to undergraduate and postgraduate students in the fields of media, communication studies, education, English language and applied linguistics.

Recenzje

'The theory of social semiotics presented in this book can bring real benefits in understanding apt forms of communication and it opens the route to a clearer view of evaluation in different modes.' - Discourse Studies

Spis treści

1. Multimodality:A New Approach to Questions of Meaning 2.Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6.Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead

O autorze

Gunther Kress