Motivation factors

ISBN-13: 9783659681646 / Angielski / Miękka / 2015 / 200 str.

Bashar Alhaj Mohammad

Opis

Motivation Factors Influencing Foreign Tourists to Jordan: Case Studies of Amman and Petra. This study adopts a model based on push and pull factors as the conceptual framework. As little information has been documented about travel motivations to Jordan, this study attempts to identify motivation factors of foreign tourists to the country as different tourist markets demonstrate different domains of behavior. This may have important marketing implications to the country especially in terms of examination of motives in segmenting markets, designing promotional programs and decision making about destination development.

O autorze

The importance of inbound market to a destination country has drawn scholars interests in understanding tourists motivation to travel overseas. It is toolking about motivation factors influencing foreign tourist to visit jordan. It includes motivation theory and push and pull factors that drive foreign tourist to visit a destinations.