'Starting with the examples of nine very different writers, he selects an exemplary work from each of them and discusses the use (or sometimes neglect) of examples within that work. Furthermore, since most of the chapters are based on material presented in Billig's previously published works, they provide examples of one thoughtful scholar's concerns and interests over a long and productive career.' Raymond E. Fancher, Journal of the History of the Behavioral Sciences
1. Introduction; 2. Locke and Shaftesbury: foster father and foster son; 3. Tucker and James: in the same stream of thought; 4. Freud: writing to reveal and conceal himself; 5. Lacan: an ego in pursuit of the ego; 6. Lewin: is there nothing as practical as a good example?; 7. Tajfel and Bernstein: the limits of theory; 8. Jahoda: the ultimate example; 9. Concluding remarks.