Monopoly Television: Mtv's Quest to Control the Music

ISBN-13: 9780367316914 / Angielski / Twarda / 2019

Jack Banks

Opis

In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and

Spis treści

Constructing Video Dreams: Music Video in a Commercial Culture -- Part 1 The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV's Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV's Corporate Intrigue and Sagging Ratings -- Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies' Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression

O autorze

Jack Banks is assistant professor of communication at the University of Hartford.