Modern business models and their applications in the real world

ISBN-13: 9786203025033 / Angielski / Miękka / 104 str.

Raluca Dovleac

Opis

The present book talks about the crucial role that business models play in today's market from both a company's and customer's perspective while also highlighting the most effective practices when designing and working with business models in order to help the readers better understand the core aspects of business models and how these can best serve a company's or individual's needs. In order to reach that goal, the book uses real life examples of business models and analyses their anatomy, looking to identify key points and best practices depending on the needs of the company using a business model.

O autorze

Raluca Dovleac is an Assistant Professor focusing on topics related to entrepreneurship and business strategy. Her previous work experience includes working as an Operations Manager with technology driven startups and she got her PhD in Engineering and Management in 2019.