'Some of the best works on business models are conceptual and case-based books that have been written by experienced entrepreneurs … The contribution of Models of Opportunity to this literature is the importance of narratives. George and Bock's emphasis on the importance of communication and the management of narrative is likely to resonate well with those immersed in practice and matches my own experiences from working with numerous start-ups.' Administrative Science Quarterly
List of figures; List of tables; List of boxes; Six insights to achieve the unexpected; 1. Rethink organisation design; 2. Appreciate imperfect opportunities; 3. Remodel for coherence; 4. Build bridges; 5. Inspire the narrative; 6. Embrace the unexpected opportunity; 7. Hindsight; Index.
