ISBN-13: 9783659355073 / Angielski / Miękka / 2013 / 72 str.
This study identified the determinants of innovations adopted by a small company called Medithau. It also points out the differences in terms of adoption of innovation and invention of this company. Owners of small businesses are generally more concerned about profits than the environment. In market competition, it is impossible to raise prices more than competitive products.There are several ways that future research could move forward.