Mobile Payment Acceptance Among Chinese Consumers

ISBN-13: 9786208225889 / Angielski / Miękka / 2024 / 68 str.

Pradeep Paraman; Xu Fengwei

Opis

This study explores the acceptance of mobile payment among Chinese consumers, focusing on the key factors that influence adoption and usage. It examines technological, cultural, and economic aspects that drive consumers to embrace mobile payment systems. The research highlights the growing prevalence of mobile payments in China, driven by convenience, security, and integration with daily life. Understanding these factors can help businesses and policymakers enhance mobile payment services and better cater to consumer preferences.