Minifesto: Why Small Ideas Matter in the World of Grand Narratives

ISBN-13: 9781910649565 / Angielski / Miękka / 2016 / 208 str.

Magnus Lindkvist

Opis

We live in times of great change. Or so we are told. Headlines blast messages about clashes between tribes, civilizations, political factions, East and West. We are told that unless we abstain from eating meat, flying or enjoying other modern amenities, the planet is doomed. We live in times of trouble. Of crossroads. Of signs of decline. We live in special times. In turn, future thinking is often reduced to people having opinions about other people's opinions. As opposed to manifesto, in manifesto many small ideas are created to inspire one person, your-self. By sharing the vision of the future, we can avoid telling stories and instead strive to surround ourselves with as many strange, conflicting ideas that we can in order to immerse ourselves in future possibilities and possible futures. Incorporating recognizable examples, 'Minifesto' will illustrate how the world changes when a single individual does something new.

O autorze

Magnus Lindkvist gehört zu den gefragtesten Trendforschern weltweit. An der Stockholm School of Entre preneur ship leitet er das europaweit einzige akademische Programm zum Thema Trend spotting und Future Thinking. Mit seiner Firma Pattern Recognition berät er Unternehmen wie BBC, MTV und KPMG, aber auch Regierungen und Organisationen in allen Erdteilen und hilft ihnen, die Zukunft etwas besser zu verstehen.