Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, Seo, Usability, Social, Mobile and

ISBN-13: 9780988942028 / Angielski / Miękka / 2013 / 302 str.

Rebecca Murtagh

Opis

This book is a MUST READ for every professional whose success depends on a website in ANY way. As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to meet the growing demands of the business and the customers it serves. Not because those responsible for creating the website aren't talented or knowledgeable enough - but, because they expect the most important decisions to be made before entering into the creative and mechanical execution of the website. In the absence of a deliberate path, assumptions are made that often prove to be costly or fatal to the brand. Planning a new website or website redesign? You cannot afford to invest in the digital extension of your business or brand without owning it like the strategic asset it can, and should, be. You must "master" the website. Million Dollar Websites provides vital insight required to proactively manage website planning, design, programming, optimization, and promotion to achieve better results. Million Dollar Websites is a non-technical guide that shows you how to leverage best practices of the web elite to get it right the first time, and make everyone a winner. Gain unprecedented insight to best practices used by the web-elite to create the most effective digital environments on the internet. Best practices that promote ownership and smooth navigation of the entire website process. How to build a better website, on any budget. Transform the website from Money Pit to Money Tree. The role of the C-Suite and stakeholders. Step-by-step guide to promoting brand, clicks and conversion to create customers for life. Why Search, Social and Mobile must precede Web Design, Programming and Content. Why, how, and when, to SEO without putting your site at risk. Prevent costly mistakes; save time and money, with invaluable insight, tools and tips. How to promote communication between management, marketing, creative and technology resources without having to learn a new language. Make it easier to choose the right website format, platform and team. Save time, money and stress armed with tools that eliminate the 'unknowns' that so typically impact timeline and budget. How to define requirements and/or RFP to enable true "apples-to-apples" comparison of proposals and project plans. What it really takes to compete and win in today's digital landscape. Today's competitive digital landscape demands speed. There is no time to experiment or learn as you go. This book should be required reading for the C-level executive, business owner, webmaster, entrepreneur, designer, programmer, SEO, marketer, PR, sales, customer service professional, manager or student whose career is in any way connected to the creation, or performance, of the website. Million Dollar Websites will empower you to enter the website process with the authority and confidence required to create a high-performing, quality website capable of delivering results. Even if you believe your website is doing its job, you are sure to find invaluable nuggets of wisdom based on this author's tenure in the web industry to enable you to get even more from the website as a vital business asset.