Midnight's Grandchildren: How Young Indians Are Disrupting the World's Largest Democracy

ISBN-13: 9780367787622 / Angielski / Miękka / 2021 / 166 str.

Mark Hannant

Opis

Midnight’s Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India’s future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.

Spis treści

Introduction

Chapter 1: Moments of transformation

Chapter 2: Why India matters

Chapter 3: Tradition versus modernity

Chapter 4: Midnight’s Grandchildren

Chapter 5: Millennials in the workplace

Chapter 6: Brands that capture the millennial mindset

Chapter 7: New realities making it on screen

Chapter 8: Conclusion

O autorze

Mark Hannant is a creative services entrepreneur. He has extensive experience of working in the places where emerging and developed markets meet, and  is the co-founder and managing director of magenta, a fresh thinking creative agency based in Mumbai. He has appeared in two Bollywood movies.