Microeconomics for Business and Marketing: Lectures, Cases and Worked Essays

ISBN-13: 9781852788629 / Angielski / Miękka / 1995 / 448 str.

Peter E. Earl

Opis

This text which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.