Microeconomics for Business and Marketing: Lectures, Cases and Worked Essays

ISBN-13: 9781852788612 / Angielski / Twarda / 1995 / 448 str.

Peter E. Earl

Opis

This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.