Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame

ISBN-13: 9781787567504 / Angielski / Twarda / 2018 / 200 str.

Swe Crystal Abidin (Jönköping International Business School; USA) Megan Lindsay Brown (Arizona State University

Opis

This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.