Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives

ISBN-13: 9781138732414 / Angielski / Twarda / 2018 / 270 str.

Federica Ferrari

Opis

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

O autorze

Federica Ferrari is Tenured Researcher in English Linguistics at the University of Bologna, School of Political Sciences and Department of Modern Languages, Literatures and Cultures. Her research predominantly focuses on persuasive phenomena within strategic communication and discourse analysis methodologies with a focus on conceptual metaphor as main tool of analysis and transformative device. Particular attention is given to cognitive, pragmatic and interactive features (relation between language and thought, discourse and action, and inter/intra disciplinary relations). She has developed a specific competence in conceptual metaphor as a text analysis method, a persuasive tool in political discourse and a transformative device in psycho-practice.