ISBN-13: 9780367667948 / Angielski / Miękka / 2020 / 162 str.
ISBN-13: 9780367667948 / Angielski / Miękka / 2020 / 162 str.
The focus of this book is the influence of mega-events in the transformation of image construction practices in their host cities. It uses the idea of urban image construction as a lens through which to examine the spectacles of mega-events, with chapters exploring different themes that compose the imagineering process. The physical and social d