Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2h)

ISBN-13: 9781774637272 / Angielski / Twarda / 2022 / 476 str.

Demicco, Frederick J.

Opis

Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.

Spis treści

Part I: Getting Started 1. Medical Tourism and Well-Being: Trends and Strategies Part II: Designing Medical Travel Programs (Cases) 2. A New Perspective into Affordable, Quality Healthcare: The Case of Pronto Care 3. An Examination of an Innovative Self-Insured Medical Center: The Case of Rosen Hotels and Resorts 4. An Innovative Approach to Global Medical and Wellness Tourism: A Case of Florida Medical Tourism Part III: Destination Competitiveness Factors and Cases 5. Success Factors of Medical Tourism Special Economic Zones 6. Renewal Challenges: The Case of the Republic of Georgia 7. Medical Tourism Destination Success Factors: The Case of Three Chinese Cities 8. A Geo Mapping Project for Medical Travel and Wellness: Opportunity to Enhance Tourism Revenue in Colorado 9. Trade-Off Analysis of Health and Wellness Tourism Destination Attributes: An Outbound U.S. Consumers’ Perspective 10. Medical Tourism/Travel in India: A Cost Comparison of Procedures with the United States Part IV: Marketing and Branding 11. The Things I Learned about Building a Brand in the Medical Tourism Sector 12. How to Attract More Patients, Increase Profit, and Build an Irresistible Medical Tourism Brand 13. Dimensions of Medical Tourism and Destination Capacity Analysis: A Toolkit Part V: Medical Travel Facilitators 14. Success Factors and Best Practices for Medical Travel Facilitators: Tips for Benchmarking and Startups 15. Legal Issues in Medical Travel Facilitation Part VI: Patient-Centric Approaches: Managing Medical Traveler Expectations 16. Patients Rate Hotel-Like Hospitals Better Than State and National Average in Patient Satisfaction 17. From Antiseptic to Aesthetic: Experience as a New Narrative in Curative Care 18. Hospitality Meets Healthcare in Oncology at Cancer Treatment Centers of America® 19. Strategic Medical Tourism Design: A Case of Switzerland, Hospitality Bridging Healthcare (H2H©) Part VII: Emerging Trends in Health, Wellness, and Medical Travel 20. Advances in Telehealth and Primary Care 21. Delivering an Exceptional Holistic Patient Experience with Emerging Tech-Enabled Services 22. Overview and Trends of Medical Marijuana Tourism: A Case of Colorado 23. Measuring Quality of Healthcare Across Borders: The Role of International Healthcare Accreditation in Medical Travel 24. Hospitality Bridging Healthcare: Career Opportunities for the Future Hotel School Graduate 25. Telehealth and the COVID-19 Era