Medical Tourism in India- Analogy of Hospital and Hospitality Business

ISBN-13: 9783659839924 / Angielski / Miękka / 2016 / 292 str.

Bindi Varghese

Opis

Medical Tourism is multifaceted in nature as the versatility offers many variants to different segments that come from diverse backgrounds. India to mull over for Value creation in a networked healthcare environment and also building professional competency through healthcare managers. There is an enormous potential for Indian healthcare system to reach out with its services beyond frontiers. The purpose of the study necessitates the role of hospitality sector in promoting medical tourism in coordination with the hospital sector. Considering all these factors there is an imperative need to undertake the present study of the various independent variables impacting the growth of medical tourism in south India. This is derived from the differing socio-economic determinants, tourist arrival from different geo-political regions; and demand generated. The dynamics of medical tourism, however, is much more intriguing beyond a naive representation. The research was undertaken keeping in mind the need of the study as mentioned below.

O autorze

Dr. Bindi Varghese is a doctorate in commerce and specialized in tourism. As an academician and tourism professional she has over 14 years of academic and Industrial experience.Currently she is affiliated to Christ University, as an Associate Professor.The active researches undertaken include; Destination Management, DMO and Impact assessment.