Media and New Religions in Japan

ISBN-13: 9781138548794 / Angielski / Miękka / 2018 / 192 str.

Erica Baffelli

Opis

Japanese "new religions" (shinshūkyō) have used various media forms for training, communicating with members, presenting their messages, reinforcing or protecting the image of the leader, and, potentially, attracting converts. In this book the complex and dual relationship between media and new religions is investigated by looking at the tensions groups face between the need for visibility and the risks of facing attacks and criticism through media.

Recenzje

‘Erica Baffelli’s book breaks new ground by providing us with the first comprehensive analysis of the ways in which Japanese new religions use media forms to create marketable images of themselves and to construct images of their leaders and to transmit their teachings. Her study shows how the charismatic standing of leaders may be constructed and reinforced via media-ised processes, publications and rituals, and how new religions make use of spectacular, media-oriented rituals to attract new audiences. Yet she also shows that new religions at times have problems with new media, as her account of the ways in which they may struggle with the potentialities of the Internet, shows. As such this is a valuable study of importance to anyone interested in Japanese religions, new religions, and the media.’ -- Ian Reader, University of Manchester, UK

O autorze

Erica Baffelli is currently a Senior Lecturer in Japanese Studies at the University of Manchester, UK. She is interested in religion in contemporary Japan, with a focus on groups founded from the 1970s onwards. Currently she is examining the interactions between media and "new religions” (shinshūkyō) in 1980s and 1990s and the changes in the use of media by religious institutions after the 1995 Tokyo subway attack.