Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

ISBN-13: 9781032221212 / Angielski

Sunghan Ryu

Opis

Media and entertainment industry (MEI) significantly differs from traditional industries and a unique appreoach is required for management of strategy, marketing, and other business practices in MEI. Ryu offers students focused and relevant insights into critical topics with vivid examples from the industries. 

Recenzje

“Professor Ryu’s book <Media Industry Entertainment Management> is a wide-open entry lane for those looking for a high-impact first experience to motivate life-long learning about the management foundations and creative thinking approaches for innovation in an ever-changing sector. There are two features that are especially attractive: the author’s start-to-finish use of accessible industry cases, with gripping company backstories and unique media accomplishments; and his pedagogical emphasis on ‘transforming the role of a lecturer into that of a trainer, facilitator, and mentor…’ and the role of student into someone who is making a journey through new landscapes in the sector. While this book will be paper-based and digital, its contents ooze with Ryu’s deep knowledge of media and entertainment, and—for those who join him—his passion for creating a great learning process.”

- Robert J. Kauffman, Endowed Research Chair in Digitalization, Copenhagen Business School

 

“As one who has witnessed the chasm between theoretical knowledge and on-ground industry practices, I believe this book greatly bridges that gap. Every case study and real-world example resonates with the challenges and opportunities that industry professionals encounter daily. It's a comprehensive guide, not just for students but for every professional aiming to better understand the business landscape of media and entertainment.”

- Weimin Zhang, Dean of USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University & Founding President of International Association of Cultural and Creative Industry Research (IACCIR)

 

“Media and Entertainment meets Management! This book delves into theories and truly global cases of why and how the media and entertainment industry is different from other industries, and how it operates and evolves. It covers the essence of production, distribution, and consumption, spanning from traditional media to digital devices and platform media, making it highly relevant. The author, with rich research and teaching experience on the media and entertainment industry, showcases his extensive expertise and interdisciplinary competence. Each chapter includes intended learning objectives, case studies, discussion questions, and additional readings, making it a well-rounded textbook. The book is a must for students, researchers, professors, industry practitioners, and policymakers who want to understand the essence and future of media and entertainment management.”

- Jaemin Jung, Dean of College of Liberal Arts and Convergence Science, Korea Advanced Institute of Science and Technology (KAIST)

 

“This isn't just another textbook. Grounded in rigorous theoretical components and bursting with real-world examples, it’s a masterclass in the business of media and entertainment. Moving away from siloed perspectives, it offers a holistic view, intertwining disciplines such as strategic management, marketing, and entrepreneurship with the unique facets of the media and entertainment industry."

- Yong Xiang, Dean of the Institute for Cultural Industries, Peking University

 

“This book aptly demonstrates how the peculiarity of the media and entertainment industry shapes its use of management strategies, and vice versa. In doing so, it serves as an exciting and accessible introduction to the interlocking relationship between culture and business. An excellent resource for students in media studies, cultural and creative industries and business management.”   

- Hye-Kyung Lee, Professor of Cultural Policy, Department of Culture, Media & Creative Industries, Faculty of Arts & Humanities, King's College London & Co-editor of Cultural Trends

 

“Professor Ryu’s Media and Entertainment Industry Management provides great clarity to our knowledge of the economic and culturally powerful, if chaotic and disruptive, media and entertainment industries. The book fills a much needed gap in our understanding of the scale, form, design, structure, and operations of these industries. While designed for courses and practitioners, media industry scholars might also benefit from Ryu’s frameworks for analysis introduced in this textbook.”

- David Craig, Clinical Professor, USC Annenberg School for Communication and Journalism, University of Southern California & Author of Creator Culture: An Introduction to Global Social Media Entertainment

 

“Managing the dynamic media and entertainment sector demands a blend of creativity, analytical acumen, and strategic foresight. This textbook presents a comprehensive guide for students and professionals seeking a rigorous and systematic understanding of the field. Through its multidisciplinary and cross-cultural perspective, this book acts as a bridge, connecting fundamental management principles with practical industry applications unique to the media and entertainment industry. Spanning a broad spectrum of topics, ranging from the transformative influence of technological advancements on the music industry to the digital platforms for fostering creative entrepreneurship, this book stands as the definite work for understanding the heartbeat of media and entertainment business and management.”

- Helen Chun, Kyungbae Suh Professor of Global Marketing, SC Johnson College of Business, Cornell University

 

Spis treści

Contents

Preface

Module I. Overview of Media and Entertainment Industry       

1. Introduction to Media and Entertainment Industry

2. Characteristics of Media and Entertainment Industry

 

Module II. Fundamental of Management 

3. What is Management: A Media and Entertainment Industry Perspective

4. Organizational Behavior in Media and Entertainment Organizations

5. Strategic Management of Media and Entertainment Industry

 

Module III. Marketing Management

6. Marketing Management of Media and Entertainment Industry

7. Customer Relationship Management in Media and Entertainment Organizations

 

Module IV. Digital Business and Management

8. Information Technology’s Value in Business and Management

9. Digitalization of Media and Entertainment Industry

10. New Technological Advancement in Media and Entertainment Industry

 

Module V. New Business Model and Entrepreneurship  

11. Business Model Planning in Media and Entertainment Industry

12. Creative Entrepreneurship

References

Index

O autorze

Sunghan Ryu is associate professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching centres around digital innovations in media and entertainment domains. He is the author of “Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era,” and has published in top academic journals, including Journal of Marketing, MIS Quarterly, and Harvard Business Review.