Media and Digital Management

ISBN-13: 9783319713441 / Angielski / Miękka / 2019 / 479 str.

Eli M. Noam

Opis

Aimed at the college market, this book is a short, foundational volume on media management. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations.

Spis treści

1. Introduction

2. The Information Environment

3. Production Management in Media and Information

4. Technology Management in Media and Information Firms

5. Human Resource Management for Media and Information Firms

6. Financing Media, Information, and Communication

7. Intellectual Asset Management

8. Managing Law and Regulation

9. Demand and Market Research for Media and Information Products

10. Marketing of Media and Information

11. Pricing of Media and Information

12. Distribution of Media and Information

13. Accounting in Media and Information Firms

14. Strategy Planning in Media and Information Firms

15. Concluding Observations

O autorze

Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World’s Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.