Media, Telecommunications and Business Strategy

ISBN-13: 9780367249021 / Angielski / Twarda / 2020 / 396 str.

Richard A. Gershon

Opis

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.

O autorze

Richard A. Gershon is a Professor in the School of Communication at Western Michigan University where he teaches courses in Media Management and Telecommunications. Dr. Gershon is an internationally recognized scholar having authored eight books and over 50 book chapters and journal articles on the subject of media business strategy as well as communication technology and innovation.