ISBN-13: 9781842433249 / Angielski / Miękka / 2010 / 157 str.
With TV, internet, phone, radio, movies, music, magazines, and newspapersjust to name a fewhow does onebegin to understand today s all-embracing media culture? In this book, all the key issues and debates in media studies are covered in a lively and accessible style, includingthe main features of global media corporations and approaches to the study of media effects, consumer power, celebrity, journalism, and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavor on all media matters. Whether fora student, researcher, or practitioner, this handy reference guideoffers a journey througha complex but fascinating subject."