Media Psychology: Exploration and Application

ISBN-13: 9780367676223 / Angielski / Miękka / 2020 / 276 str.

Navin Kumar

Opis

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application.

Spis treści

1. Introduction to media psychology  2. Consumer behavior and psychology  3. Research methods  4. Media and society  5. Media and culture  6. Media and advertising  7. Media messages  8. Media effects  9. Critical issues in media psychology