Media Psychology

ISBN-13: 9780230279209 / Angielski / Miękka / 2011 / 296 str.

Gayle Brewer

Opis

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

Spis treści

Introduction; G.Brewer and S.Robinson.- PART I: PERSUASION AND INFLUENCE.- Media Violence; G.Brewer.- Health Communication; P.Eckler and E.O'Gara.- Body Image and Eating Behaviour; B.Gunter and J.Smith.- Advertising; G.Brewer.- PART II: INTERACTION WITH THE MEDIA .- Internet and Interaction; J.Cabiria.- Computer and Video Games; J.Bryce and L.K.Kaye.- Celebrity and Parasocial Relationships; R.Lange, J.Houran and L.E.McCutcheon.- PART III: REPRESENTATION.- Portrayal of Crime; L.Heath.- Race and Ethnic Stereotyping; E.Behm-Morawitz and D.Ta.- Gender Stereotyping; N.Signorielli.- Politics; G.G.Holyk.- Research Methodology; S.Robinson.

O autorze

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.