ISBN-13: 9780761966814 / Angielski / Miękka / 2002 / 192 str.
ISBN-13: 9780761966814 / Angielski / Miękka / 2002 / 192 str.
This book offers an up-to-date and timely critical overview of the contemporary media environment. The author: - examines the socio-political and cultural implications of media concentration - analyses how policy makers have responded - investigates the commercial and strategic advantages of consolidation - assesses the relationship between media ownership and economic performance, and - looks at the balance of power between politicians and media owners. It will be invaluable to all those with an interest in media economics, media policy, media law and management.