Media Management and Live Experience: Sports, Culture, Entertainment and Events

ISBN-13: 9781032563671 / Angielski

Alex Connock

Opis

Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse. 

Spis treści

SECTION A. The Power of Live Experience.  1. Introduction: You Really Had to Be There.  2. Standard Business Models in Live Experience.  SECTION B. Live Sports.  3. Sports Clubs.  4. Sports Leagues.  5. Global Sports Events.  6. Individual Sports.  7. Sports Betting.  SECTION C. Live Entertainment.  8. Theatre.  9. Live Comedy.  10. Live Music and Tours.  11. Classical Concerts.  SECTION D. Live Events.  12. Festivals.  13. Live TV Events.  14. Conventions and Trade Shows.  SECTION E. Live Culture.  15. Museums and Art Galleries.  16. Theme Parks.  17. Immersive Future.  

O autorze

Alex Connock is Senior Fellow at the Said Business School, University of Oxford, and Lecturer at St Hugh’s College, Oxford.   He teaches Media, Marketing and Management courses at BA, MBA and Executive Education levels. At Exeter University he is Professor in Practice in Media & AI.  He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Alex has also worked extensively in the media industry in the UK and US - in TV production, digital/social content marketing, magazine writing and music and advertising production.  In the charity sector, he is Vice Chair of UNICEF UK, and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK. His prior book, Media Management and Artificial Intelligence: Understanding Media Businesss Models in the Digital Age, was also published by Routledge, in late 2022.