Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

ISBN-13: 9781032100951 / Angielski / Twarda / 2022 / 408 str.

Alex Connock

Opis

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.

Spis treści

Acknowledgements. About the Author. Section A: Principles – 1. Introduction, 2. Media Management and Artificial Intelligence, 3. Media Business Models, 4. Overview of AI; Section B: Platforms – 5. Games, 6. Social Networks, 7. Streamers, 8. Broadcasters, 9. Digital Publishers; Section C: Producers – 10. Scripted, 11. Entertainment, 12. Factual, 13. Marketing Content, 14. Creators, 15. Music; Section D: Pioneers - 16. Podcasters, 17. Esports, 18. The Metaverse, 19. Future of the Media Business. Index.