Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice

ISBN-13: 9780367210991 / Angielski / Twarda / 2020 / 266 str.

Ulrike Rohn; Tom Evens

Opis

This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.

Spis treści

1. Media management as an engaged scholarship  2. University-industry collaboration in the media management field  3. Why policymakers need to collaborate with academics on media policy and why that need will grow  4. Managing media firms: Case studies of practice-led research, actionable knowledge and instrumental impact  5. Conducting media management ethnography: A journey toward impacting industry stakeholders  6. Evaluating action research to innovate digital journalism revenue models  7. Examining ad avoidance consumers: A collaborative study with the ad blocker industry  8. Location-based services in regional media communication: Insights from a research project  9. Sustaining small television ecosystems: Lessons from policy-driven research in Flanders  10. Researching news media: Creating societal impact from research for the media industry and policymakers  11. Research for innovation: Improving the management of co-located and clustered industries  12. Eyes on tech! Media entrepreneurship and the relevance of technology in business models  13. Managing digital transformation: The case of the Finnish Broadcasting Company  14. Shedding light on audiovisual consumption preferences: A case study from Spain  15. Digital privacy and new media: Reflecting on lessons for policy and practice