Acknowledgments
Introduction
1 The Origins of Media Industry Studies
2 Individuals and Roles
3 "Production" Cultures
4 Organizations
5 Industries and Practices
6 The Macro View Conclusion: Future Directions for Media Industry Studies
Bibliography
Index
Daniel Herbert is Associate Professor of Film, Television and Media at the University of Michigan.
Amanda D. Lotz is Professor of Digital Media and Communication at Queensland University of Technology.
Aswin Punathambekar is Associate Professor of Media Studies at the University of Virginia.