Media Firms: Structures, Operations, and Performance

ISBN-13: 9780415516297 / Angielski / Miękka / 2011 / 272 str.

Picard, Robert G.

Opis

'Media Firms' presents studies applying the company level approach to media and communication firms. It reviews economic factors and pressures on media and communications companies, and seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.

Spis treści

Contents: R.G. Picard, The Centrality of Media Firms. T. Gaustad, Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector. A. Brown, From Analogue to Digital Television Broadcasting: A Case Study of Australia and Australian Firm Experiences. R. van der Wurff, Competition, Innovation and Performance of Professional Information Providers. A. Arrese, M. Medina, Competition Between New and Old Media in Economic and Financial News Markets. P. Bakker, Reinventing Newspapers: Readers and Markets of Free Dailies. M. Pavlikova, Media Business Online: Features and Strategies of Runet. A.B. Albarran, T. Moellinger, The Top Six Communication Industry Firms: Structure, Performance and Strategy. J.E.S. Helgesen, The Internationalization of Norwegian Newspaper Companies. L-C. Mai, Company Size, Operational Type, Ownership Structure and Business Strategy: An Analysis of Taiwanese Satellite Channel Companies. D.H. Goff, An Assessment of the Broadband Media Strategies of Western European Telecoms. A. van Weezel, Measurement of the Productivity and Quality of Journalistic Work on the Internet. A.E. Politis, The Influence of the Human Factors on the Performance of Media Enterprise: Case Studies on Cross-Media Publishing in Greek Media Enterprises. M. Grönlund, Customer Satisfaction, Price and Financial Performance: A Study of Firms in the Finnish Printing Industry Companies.

O autorze

Edited by Picard, Robert G.