Media Diversity : Economics, Ownership, and the Fcc

ISBN-13: 9780805842418 / Angielski / Twarda / 2003 / 264 str.

Mara J. Einstein;Einstein

Opis

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made. Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argu

Recenzje

"...this book represents a refreshing look at the television industry and the government's treatment of it."
—CHOICE

Spis treści

Contents: Preface. Diversity and the FCC. The Financial Interest and Syndication Rules (1960-1976). The Financial Interest and Syndication Rules (1977-1995). The Structure of the Television Industry. Fin-syn's Effect on Industry Structure and Diversity. The Program Selection Process. The Reality of Diversity.

O autorze

Mara Einstein