Media Communication: An Introduction to Theory and Process

ISBN-13: 9781137428219 / Angielski / Miękka / 2016 / 344 str.

James Watson

Opis

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

Recenzje

Praise for the second edition:

'This is an excellent book which bridges the communications and media divide. I will recommend it as background reading and for our library.' - Dr John Myles, University of East London, UK

'A useful and comprehensive overview and introduction to the structures and operations of the media. A good basis for first year undergraduate study.' - Dr Peter Goddard, University of Liverpool, UK

'Covers a fascinating range of material in a clear and accessible manner.' - Dr Eric Shaw, University of Stirling, UK

Spis treści

Introduction: Studying Media 1. The Media World: A View of the Terrain 2. Media in Context 3. Language in Pursuit of Meaning 4. Media Purpose, Media Performance 5. The Audience for Media: Substance and Shadow 6. Narrative: the Media as Storytellers 7. The News: Gates, Agendas and Values 8. The Practice of Media: Pressures and Constraints 9. The Global Arena: Issues of Dominance and Control 10. Research as Exploration and Development 11. Ever-Trending: Power Play, Illusion, Surveillance Concluding Remarks

O autorze

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

Blurb

The fourth edition of this essential text provides a complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century.

The new edition reflects significant contemporary developments relevant to the field, including the explosion of internet use, the growth of social media and major changes in the journalism industry in recent years. Still covering all of the key topics for introductory media and communication courses, the text draws on current and widely-recognised examples so that students can relate theory to their everyday experiences of media.

Written in a lucid and engaging style, the chapters critically examine the role, ownership and constraints of media production, but helpfully clarify terminology and point students towards further reading and discussion topics along the way. The book stands as an invaluable resource for all students of media studies, communication studies and journalism.