Media Across Borders: Localising Tv, Film and Video Games

ISBN-13: 9781138809451 / Angielski / Twarda / 2016 / 238 str.

Andrea Esser; Iain Robert Smith; Miguel A. Bernal-Merino

Opis

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector.

For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a localization
bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.
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Spis treści

Introduction Andrea Esser, Miguel Á. Bernal-Merino and Iain Robert Smith  Chapter 1: Defining ‘the local’ in localization or ‘Adapting for who?’ Andrea Esser  Chapter 2: Transnational Holmes: Theorising the Global-Local Nexus through the Japanese anime Sherlock Hound (1984-) Iain Robert Smith  Chapter 3: The Context of Localization: Children’s Television in Western Europe and the Arabic-speaking World Jeanette Steemers  Chapter 4: Audiovisual Translation Trends: Growing Diversity, Choice And Enhanced Localization Frederic Chaume  Chapter 5: Transformations of Montalbano through languages and media: Adapting and subtitling dialect in The Terracotta Dog Dionysios Kapsaskis and Irene Artegiani  Chapter 6: Localizing Sesame Street: The Cultural Translation of the Muppets Aaron Calbreath-Frasieur  Chapter 7: Television Formats in Africa: Cultural Considerations in Format Localization  Martin Nkosi Ndlela  Chapter 8: Exploring factors influencing the dubbing of TV series into Spanish: Key aspects for the analysis of dubbed dialogue Rocío Baños  Chapter 9: Jerome Bruner and the Transcultural Adaptation of 1970s Hollywood Classics in Turkey Laurence Raw  Chapter 10: Tracing Asian Franchises: Local and Transnational Reception of Hana Yori Dango Rayna Denison  Chapter 11: Fiction TV Formats in Poland – Why Bother to Adapt? Sylwia Szostak Chapter 12: Analyzing Players’ Perceptions on the Translation of Video Games: Assessing the Tension Between the Local and the Global Concerning Language Use Alberto Fernández Costales Chapter 13: Glocalization and Co-Creation: Trends in International Game Production Miguel Á. Bernal-Merino

O autorze

Andrea Esser　is a Principal　Lecturer in Media and Communications at the University of Roehampton, UK Iain Robert Smith is a Lecturer in Film at the University of Roehampton, UK Miguel Á. Bernal-Merino is a Senior Lecturer in Game and Media Localisation at the University of Roehampton, UK