Media - Government Relations in Pakistan

ISBN-13: 9783838394541 / Angielski / Miękka / 2010 / 136 str.

Saqib Riaz

Opis

The Media-Government relationship is an area of great importance in the field of Media Studies and Mass Communication throughout the globe. A number of researches have been conducted in this regard. This book elaborates the situation of the media- government relationship in Pakistan. Most of the books on Journalism, Mass Communication and Media Studies deal with effects of media content on people and society but it is equally important to understand the influences that shape media content. Media, not only influence target audience, but they, themselves are influenced by a number of factors. Media content is influenced by the personal attitudes and orientations of media workers, professionalism, corporate policies, ownership patterns, the economic environment, advertisers, audiences, ideology and above all, the governments. This study investigates the influence of Government on print media content in Pakistan due to its advertising power and being the largest advertiser of the country. The book provides a detailed insight of the situation of media in Pakistan.

O autorze

Dr. Saqib Riaz is Associate Professor in the Department of Mass Communication, Allama Iqbal Open University Islamabad, Pakistan. He obtained his PhD degree in Mass Communication. He received his higher education in the field of Journalism and Mass Communication from the International Institute for Journalism, (IIJ) Berlin, Germany.