Measure What Matters: The Simple Idea that Drives 10x Growth

ISBN-13: 9780241348482 / Angielski / Miękka / 2018 / 320 str.

John Doerr

Opis

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.With a foreword by Larry Page, and contributions from Bono and Bill Gates.Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 845K views.

Recenzje

'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size' Walter Isaacson author of Steve Jobs and The Innovators

O autorze

John Doerr is an engineer, industry-leading venture capitalist, the chair of Kleiner Perkins and the author of bestsellers Measure What Matters and Speed & Scale: An Action Plan for Solving Our Climate Crisis Now. For over forty years, he has served entrepreneurs with ingenuity and optimism, helping them build bold teams and disruptive companies; and for the last twenty years, he has been investing in green companies tackling climate change. He was an original investor and board member at Google and Amazon and has helped create more than a million jobs. John is a member of the American Academy of Arts and Sciences, and was a member of US President Barack Obama's Council on Jobs and Competitiveness. A passionate climate activist, he has 287k followers on Twitter and his TED Talks on 'greentech', goal setting and decarbonizing the energy grid have over eight million combined views.