McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

ISBN-13: 9780060721855 / Angielski / Miękka / 2009 / 272 str.

Jeffrey Rothfeder

Opis

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.