Mbusiness: The Strategic Implications of Mobile Communications

ISBN-13: 9780750656238 / Angielski / Miękka / 2003 / 264 str.

Stuart Barnes

Opis

Presents theory and evidence on wireless information technologies and their application in business. A comprehensive resource on wireless technologies, this book contains case study examples to support the information in the text and includes end of chapter references.

Spis treści

Introduction; Mobile infrastructure: the wireless platform - Mobile transmission technologies; Mobile service technologies; The mobile interface and applications; Technologies for short-range wireless interactivity; Location technologies; Mobile commerce: wireless applications in business-to-consumer markets - The strategic implications of WAP; Wireless context creation; Content packaging; Market-making; Location-based services for consumer markets; Mobile business: strategic applications of wireless for the firm - Wireless operations and telemetry; Wireless logistics; The mobile sales force; Adding service with embedded wireless; Wireless networking in the firm; Conclusion - The future of wireless technologies and their impact on business .

O autorze

Stuart J. Barnes