Mastering e-Business

ISBN-13: 9780415557870 / Angielski / Miękka / 2010 / 208 str.

Paul Grefen

Opis

e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:

• Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it
• Organization - analyzes how organizations and their processes are structured to achieve strategic goals
• Architecture - explains the high level design of advanced information systems to describe how e-Business functions
• Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT

Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

Spis treści

1. Introduction  2. An e-Business Classification Space  3. The BOAT Framework  4. Business Aspect  5. Organization Aspect  6. Architecture Aspect  7. Technology Aspect  8. BOAT as an Analysis Instrument  9. Concluding Remarks

O autorze

Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.