Mastering Public Relations

ISBN-13: 9780230549302 / Angielski / Miękka / 2007 / 256 str.

A Davis

Opis

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Spis treści

The Purpose of Public Relations.- Within the Organisation.- Outside the Organisation.- Communication.- Research, Planning and Evaluation.- The Customers.- Within Marketing.- Public Affairs.- Community Relations.- The Media.- Global Public Relations.- The Occupation of Public Relations.- Futures.- Bibliography.- Index.

O autorze

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.