Mastering Collaboration in a Product Team: 70 Techniques to Help Teams Build Better Products

ISBN-13: 9781484282564 / Angielski / Twarda / 2022

Natasha Hampshire;Glaudia Califano;David Spinks

Opis

The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence. But how do you make the most out of a team’s different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people’s needs? Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team’s chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.

What You'll Learn

• Define people’s real problems and needs
• Collaboratively create innovative ideas
• Validate product/feature ideas quickly and cheaply as a team
• Explore a lightweight introduction to the techniques of modern product development

Who This Book Is For

Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for designing, developing, or sustaining products or services, with the purpose of maximizing their value. 

Spis treści

Introduction

o (introduction to the book, explaining that the techniques in the book are all about fostering collaboration, understanding users/customers to build better products)

Techniques

o (This is the main content of the book. Each technique is presented on 1 page with an illustration, “what to bring”, “how to do it”, with some supplementary text which explains “why” you would do it)

1. Those Stakeholders

2. Job Stories

3. Affinity Mapping

4. Card Sorting

5. Wireframes

6. Personas

7. Guerilla Testing

8. Worst Possible Ideas

9. Competitor Analysis

10. Call Listening

11. Customer Journey Map

12. Storyboarding

13. Desirability Study

14. Wizard of Oz Testing

15. Empathy Mapping

16. Six Thinking Hats

17. Field Studies

18. Diary Studies

19. Heuristic Evaluation

20. Service Blueprint

21. Buy a Feature

22. Impact Mapping

23. Tree Testing

24. World Café

25. Crazy-8s

26. 1-to-1 Interviews

27.  Usability Testing

28. Focus Groups

29. First Click Study

30. Research Plan

31. 5WH (+ 1 H)

32. Flows

33. Analytics Dashboard

34. How Might We?

35. The Right People

36. Elevator Pitch

37. Product Box

38. Body Storming

39. A/B Testing

40. MVT

41. Paper Prototyping

42. Fake Door Test

43. SCAMPER

44. Speaking The Same Language

45. Kano Model

46. Pirate Metrics

47. Vanishing Options Test

48. 10/10/10 Rule

49. Laddering Up

50. Hypothesis

51. Opportunity Solution Tree

52. Idea Journal

53. 3D Models

54. Knowing When to Stop

55. Stakeholder Map

56. Experience Map

57. Go and Do

58. Opportunity Scoring

59. Decision Matrices

60. Tomorrow’s Headlines

61. Trade-off Sliders

62. Story Mapping

63. User Driven Prototyping

64. Creative Pause

65. User Stories

66. Team Accessibility Awareness

67. Product Lifecycle

68. How Long Has it Been?
69. Declaring Assumptions

70. Look to the Past

• Putting Elements Together

o (we give some example formats for workshops, each designed to fulfill a particular goal, with examples from the main content of the book of use of the techniques)

O autorze

Natasha Hampshire

Natasha Hampshire is a multi-disciplinary designer with a passion for creating products that improve people’s lives. She gets great satisfaction from being part of a truly collaborative product team.

Natasha works on a freelance basis so that she has the flexibility to spend more time with her family in Brighton, as well as to work on other activities, whether that is writing or mentoring students looking to break into industries that require product innovation.

 

Glaudia Califano

Glaudia Califano is an agile and lean practitioner and mentor, working with and within teams. She loves to be hands-on, coming up with new ideas, and learning from those around her.

Glaudia divides her time between the UK and Spain with her partner and her two dachshunds.

 

David Spinks

David Spinks is an experienced software developer, Scrum Master and accredited trainer of Scrum and The Kanban Method. He believes in creating environments where empowerment, autonomy and flexibility enable teams to do the best work possible.

David is based in Buckinghamshire, UK. He enjoys traveling, keeping fit, the outdoors and spending quality time with his guitar.

 

Glaudia and David are the authors of the book, Adopting Agile Across Borders: A Guide to Navigating Cultural Complexity in Agile Teams and Organizations, also published by Apress.

 

Sandra Staufer

Sandra Staufer creates illustrations that personalize her clients' products and warm customers' hearts. She loves a challenge - whether it's cycling up the mountains of her Swiss homeland or lending life to even the trickiest of clients' briefs. She knows that well-targeted illustrations have the power to “show and tell” in an engaging way.   

Blurb

The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence.

But how do you make the most out of a team’s different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people’s needs?

Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team’s chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.

You will:

• Define people’s real problems and needs
• Collaboratively create innovative ideas
• Validate product/feature ideas quickly and cheaply as a team
• Explore a lightweight introduction to the techniques of modern product development