Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

ISBN-13: 9780471482567 / Angielski / Twarda / 2004 / 256 str.

Derrick Kinney

Opis

Praise for Master the Media to Attract Your Ideal Clients

"This book is a marketing masterpiece. It should be required reading for all financial professionals."
-Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic "
-Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

Spis treści

Chapter One. Exploit Your Strenghs.

Chapter Two. Breaking Into the Media.

Chapter Three. Learn the Ropes.

Chapter Four. Be the Expert.

Chapter Five. Create the Brand.

Chapter Six. Getting the Business.

Index.

O autorze

DERRICK KINNEY, a Dallas/Fort Worth based financial planner, has been named the "most recognized" financial advisor in the Dallas/Fort Worth area, and has appeared in the media more often than any of his firm’s 10,000 advisors. Nationally, Kinney has been featured in Investment Advisor magazine and has been interviewed by Bloomberg Television, CBS Marketwatch, BusinessWeek, Investment News, Ticker, and Forbes. Locally, Kinney is seen weekly on the NBC Dallas affiliate as a financial expert and his byline financial column appears in the Fort Worth Business Press. In addition to his own successful planning practice, Kinney runs Palladium Media Consulting, which advises financial professionals across the country on how to position themselves as financial experts in their local media. Kinney is a nationally recognized speaker and regularly gives seminars to large groups of planners.

Blurb

Praise for
Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

"This book is a marketing masterpiece. It should be required reading for all financial professionals."
Janine Wertheim, Chief Marketing Officer
Securities America, Inc.

"Marketing is the life blood of any practice. The media is the most effective and cost–efficient way to market. Unfortunately, most practitioners only dream of media attention. No more Derrick Kinney delivers on his promise to help you Master the Media. "
Harold Evensky, CFP
author, Wealth Management

"This fast–moving, practical book gives you a step–by–step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
Brian Tracy, President, Brian Tracy International
author, Create Your Own Future

"Kinney offers an easy and effective how–to approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
Gail S. Waisanen, CLU
Editor, Life Insurance Selling

"A successful advisor and media personality, Derrick Kinney is ample proof that mastering the art of communicating with the media is the key to building a thriving financial advisory practice."
William Glasgall, Editorial Director
Investment Advisor magazine and investmentadvisor.com