Mass-Media

ISBN-13: 9780415072090 / Angielski / Miękka / 1994 / 168 str.

Peter Sorlin

Opis

The media are a major source of information and entertainment and, because of advertising, a major factor in economic development. This work attempts to take into account the whole system of information and entertainment and to define, on the basis of theory and a number of case studies, the conditions and prerequisites for a cross-media enquiry on the media and their different uses in societies.

Spis treści

Chapter 1 Introduction; Chapter 2 Audiences; Chapter 3 Contents; Chapter 4 Media makers; Chapter 5 Conclusion;

O autorze

Pierre Sorlin