Mass Customization for Personalized Communication Environments: Integrating Human Factors

ISBN-13: 9781605662602 / Angielski / Twarda / 2009 / 320 str.

Constantinos Mourlas; Panagiotis Germanakos

Opis

Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.